GPT Image 2
For marketers who need the headline, the price and the logo in the image, spelled correctly. GPT Image 2 is OpenAI's image model and the graphics specialist on Viral Engine: posters, ad layouts, packaging mockups, social captions and logo work, with edits from up to 5 reference images. 15 credits per image.
Strengths
Headlines, prices, labels, captions and signage render as the words you wrote. Quote the exact text in the prompt and say where it goes.
Posters, story frames, banners, packaging and app screens. GPT Image 2 follows layout language (grid, hierarchy, palette, type style) better than photographic language.
Image-to-image and style transfer run through OpenAI's edits endpoint, with up to 5 reference images per prompt in the Studio. Logo plus product shot plus last quarter's ad in, this quarter's ad out.
Wordmarks, icons and simple brand systems come out clean and flat, ready to take into an editor rather than a photograph pretending to be a logo.
How to use it
Open the Image Studio and choose GPT Image 2 from the model picker. It sits next to Nano Banana 2, Nano Banana Pro, Seedream 5 and Flux.
Put every word that must appear inside quotation marks and place it: headline "Summer Sale" top left, price "$29" bottom right.
Name the format and ratio (poster, 4:5 story frame, 16:9 banner), the palette and the type style. Bold sans headline, warm cream background, product centered.
Switch on image-to-image and attach the logo, the product shot and any ad you want to match. Up to 5 reference images per edit.
15 credits per image. Fix a word or a color by editing the prompt and regenerating, or save the working prompt as part of a Style so the agent reuses it.
Prompting tips
Words outside quotation marks are treated as description. Words inside them are rendered.
A headline, a subline and a price render cleanly. A paragraph of body copy will not. Add long text in an editor afterwards.
"Condensed bold sans, all caps" beats "nice font". Say if the text is on a badge, a ribbon or straight on the background.
Attach the logo file rather than describing it. The edits endpoint reproduces a supplied mark far more faithfully than a prompt does.
1:1 for feed, 9:16 or 4:5 for stories and Reels, 16:9 for banners. Viral Engine maps each to the closest of the three GPT Image 2 sizes.
For a photoreal product shot, generate on Nano Banana Pro and bring it in as a reference. Let GPT Image 2 do the layout and the words.
Questions
15 credits per image. 70 credits free on signup. No credit card.
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