VSL Studio

Video sales letters
generated by AI

A 17-prompt pipeline that writes the script, generates the voiceover, and produces shot-by-shot video. Hook through close, AI-orchestrated. Built for direct-response marketers running paid traffic to long-form video offers.

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The pipeline

17 prompts. 6 stages. One full VSL.

1. Hook (prompts 1-3)

Pattern interrupt + prediction + benefit promise. The first 7 seconds that decide whether the viewer stays.

2. Story (prompts 4-6)

Origin moment, resistance, transformation. Builds the narrative scaffold the offer hangs on.

3. Claim (prompts 7-9)

Mechanism reveal + contrast against alternatives + proof points. Where credibility is established.

4. Proof (prompts 10-12)

Testimonials, case studies, before-and-after, expert citations. The evidence stack.

5. Offer (prompts 13-15)

Value stack, bonuses, guarantee, urgency. The economic argument that converts attention into action.

6. Close (prompts 16-17)

Final-frame CTA + objection handling. Drives the click without sounding desperate.

What gets generated

Script, voice, and visuals, orchestrated

Script (GPT-4o)

Long-form copy in your brand voice, structured per stage. Drop in offer details, claims, and ICP and the script writes itself end-to-end.

Voiceover (ElevenLabs / OpenAI)

Pick a voice from Voice Lab, the script gets synthesized in chunks, and the audio is mixed with timing aware of each stage.

Visuals (Imagen 4 + Kling/Veo 3)

Shot-by-shot generation. Static b-roll on Imagen 4 or Nano Banana 2; motion shots on Kling, Luma, or Veo 3.

FFmpeg composes everything into one final video. Download or send to your ad account.

Who this is for

Built for direct response

Info products and online courses

The VSL is the conversion engine. Generate one per offer, A/B test angles, scale the winners.

Affiliate marketers

Spin up branded VSLs for offers across networks. Customize the angle per audience segment.

Health, wealth, and relationships verticals

The classic VSL verticals. Long-form video sells these offers more efficiently than any other format.

Agencies running client offers

Templated VSLs across clients. Save brand voice as an Agent, run the pipeline per offer, deliver in hours instead of weeks.

VSL Studio FAQ

A 17-prompt AI pipeline that generates full-length video sales letters. Orchestrates script, voiceover, and shot-by-shot video across hook, story, claim, proof, offer, close.
A long-form video (5-30 min) that walks a viewer from problem awareness to purchase. Dominant format for info products, supplements, financial offers, and other direct-response verticals.
Hook, problem, story, claim, mechanism, proof, offer, value stack, urgency, guarantee, close, plus matching visuals at each stage. ~17 generation steps per VSL.
GPT-4o for script. ElevenLabs / OpenAI TTS for voice. Imagen 4 / Nano Banana 2 for stills. Kling / Luma / Veo 3 for shots.
Yes. Edit any stage, swap models, change voice, adjust pacing, skip sections. Save the edited template as an Agent for reuse.
A 10-minute VSL with Kling typically uses 3,000-6,000 credits. Wan or Minimax for shorter shots cut cost; Veo 3 for premium production value.

Build your first VSL free

70 free credits on signup. No credit card. Enough to draft and preview before you commit.

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